Identity and Illustration – Migusto

Migusto is the cooking club of Migros, one of the two main supermarket of Switzerland. The visual identity designed by Process is based on the concept of fluid, used in the kitchen, such as oil, water, eggs. As part of a sparkling team we have also worked on the conception of the icon and the illustration style and got the chance to realise them. 

Realised at Process Brand Evolution mit Fabian Bertschinger (Creative Director), Dominique Hufschmid (Lead Designer), Lucia Pigliapochi (Senior Designer und Illustratorin), Julius Jäger (Lead Consultant), Levin Bissig (Motion Designer).

Lucia_Pigliapochi_Migusto_4_il.jpg
Newsletter Abmeldung

Newsletter Abmeldung

Migusto, Brand Design and Illustration

Migusto, Brand Design and Illustration

Migusto is the cooking club of Migros, one of the two main supermarket of Switzerland. The visual identity designed by Process is based on the concept of fluid, used in the kitchen, such as oil, water, eggs. As part of a sparkling team we have also worked on the conception of the icon and the illustration style and got the chance to realise them. 

Realised at Process Brand Evolution mit Fabian Bertschinger (Creative Director), Dominique Hufschmid (Lead Designer), Lucia Pigliapochi (Senior Designer und Illustratorin), Julius Jäger (Lead Consultant), Levin Bissig (Motion Designer).

 

Lucia_Pigliapochi_Migusto.jpg